2016 Speakers

Been There, Done That. Now What, Why? 

Meg Lauerman

Meg LauermanDirector of university communications, UNL

Meg Lauerman, director of University Communications since 2001, previously taught advertising and public relations as an assistant professor in UNL’s College of Journalism and Mass Communications.

Prior to joining the UNL faculty, Lauerman served in several communications leadership roles, including as a senior producer for NET Television, communications director for the Lincoln Public Schools, broadcast news producer and writer, media specialist for State Farm Insurance Co., communications director for the NSF-funded Nebraska Math and Science Initiative, and as a visiting assistant professor of broadcasting.

She holds a bachelor's degree in Journalism and a doctorate in Higher Education Administration from UNL, and a master's degree from Michigan State University.

The Nebraska Chapter of the Public Relations Society of America named her 2006 Public Relations Professional of the Year. She is an accredited member and past board member of PRSA Nebraska, and a member of American Marketing Association and Lincoln Ad Federation.

Lauerman serves on the Prosper Lincoln team of the Lincoln Community Foundation, and has served on the boards of United Way's Women in Philanthropy, the Nebraska Humanities Foundation, Friends of Ak-Sar-Ben and Leadership Lincoln.

Social Media Listening - A Case Study

Tyler Thomas

Tyler ThomasSOCIAL MEDIA SPECIALIST, UNL

Tyler is an award-winning digital communicator focused on developing strategic content that resonates with an audience. Responsible for managing digital brand engagement, Tyler leads the digital content creation, curation, deployment and engagement social media strategies to connect audiences with the "Big Red" brand. Follow him on Twitter at @TylerAThomas.

Know Your Audience

Andy Schadwinkel

Andy SchadwinkelDIRECTOR OF STRATEGIC MARKETING INITIATIVES, UNL

Andy is a CASE Grand Gold and Addy award-winning strategic marketing director with ten+ years of higher ed project management/writing experience and advertising agency copywriting experience.

Whole Foods Market - Spicing up a Global Brand with Local Flavor

Laura McLeod

Laura McLeodassistant professor of practice, center for sales excellence, UNL college of business administration

Laura McLeod is currently an Assistant Professor of Practice in UNL’s Marketing Department and teaches in the Center for Sales Excellence. After receiving an MBA from the Fuqua School of Business at Duke University, Laura has spent over fifteen years in marketing. Her experience ranges from brand management with The Coca-Cola Company to creating a brand portfolio for Nature’s Variety pet foods. Most recently, McLeod was a marketing strategist with Whole Foods Market and managed their entry into the local market. 

Creativity in the Age of Data & Technology

Greg Andersen

Greg Andersen
Advertising Executive, University of Nebraska-Lincoln alumnus

Greg most recently led RAPP’s U.S. operation out of Los Angeles, CA. Prior to joining RAPP Greg was CEO of BBH U.S., earning 4A’s Mid-Sized Agency of the Year five out of seven years, as well as Webby’s Agency of the Year. 

Prior to holding management positions, Greg spent half his career in account management and the balance in strategic planning at agencies such as EURO RSCG, Merkley + Partners and Lowe Worldwide, working in categories from financial services, technology and telecommunications to travel, automotive and beverages.

Greg sits on the Global Board of Directors of EFFIE Worldwide to help champion marketing effectiveness across the industry. He graduated from the University of Nebraska and is a rabid Nebraska football fan. Greg and his family live in Manhattan Beach, California.

What Got Us Here, Won't Get Us There. Using Research to Inform Your Marketing Communications

Courtney Rodgers

Courtney Rodgersglobal marketing director, hudl

Courtney Rodgers wants to live in a world where emails are short, communication is clear and all websites work on mobile devices.

She is currently working as the Global Marketing Director at Hudl. When she's not working on marketing plans and new product launches, you can find her walking her dogs, traveling the globe with her husband, or shamelessly binging on the latest Netflix series.