2012 Speakers

Greg Andersen

"Brand Engagement in a Digital World"

Greg Andersen

Chief Executive Officer - BBH New York

Greg joined BBH New York in 2006 as Director of Engagement Planning, where he was tasked with elevating the dialogue around media in both the strategic and creative process. In 2008 Greg was appointed Managing Director, charged with developing the agency's innovation agenda, where he helped establish BBH Labs in the US. In January of 2010 he was made CEO of BBH New York. Greg has 22 years of experience in both account management and strategic planning, giving him a balanced perspective on business and brand building. He's worked on brands like Axe, Google Chrome, BBC and Johnnie Walker, to name a few. He sits on the global board of Effie Worldwide, marketing's top effectiveness awards organization, and is the chairman of the 4As New York Council. Greg graduated from the University of Nebraska.

 

Greg Andersen

"Setting goals, measuring outcomes"

Corey Johnson

President - Solve, a Minneapolis-based branding and advertising agency

Corey has spent nearly 20 years developing go-to-market plans for a long list of world-class, passion brands. Prior to founding Solve, Corey worked for 10 years at Carmichael Lynch in Minneapolis, where he was Director of Consumer Engagement and a Senior Partner. In addition to tripling the size of his media team and establishing it as one of the industry’s smartest and most inventive, Corey added critical core competencies including target intelligence tools, research and performance analytics.

Over his career, Corey’s developed a deep well of experience in brand strategy, audience identification and segmentation, creative media strategy, implementation and ROI measurement. His insights and leadership have resulted in ten EFFIE Awards (advertising effectiveness) for his clients. Corey’s worked with a stable of powerful brands including Harley-Davidson, IKEA, Northwest Airlines, Sierra Nevada Brewing Company, Fujitsu, AG Edwards and Tyco. Corey’s well-versed in the automotive category, where his work with Porsche and Subaru helped each marketer achieve record sales and unprecedented brand equity measures.

Corey’s career also included time at Bozell and Y&R’s affiliate agency, CMF&Z. Corey grew up in Omaha, Nebraska and graduated from the University of Nebraska-Lincoln.

 

Caleb Whitmore

"Making Google Analytics your Digital Analytics & Marketing Hub"

Caleb Whitmore

Principal Consultant & CEO of Analytics Pros, Founder & Chair of the GAUGE Conference

Caleb Whitmore is a veteran user of Google Analytics and a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.

Caleb is Founder of the GAUGE Google Analytics User Conference circuit, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

Caleb lives in Bend, Oregon with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.

 

Ken Christie

"Are All Media Social?"

Ken Christie

President - The 543 Group

As an interactive industry pioneer and senior marketing strategist, Ken Christie focuses on creating dynamic brand experiences and applying innovative marketing and interactive solutions to fuel client growth. Over 33 years, Ken has directed the creation of over 500 interactive applications, websites, and campaigns for a multitude of Fortune 1000 companies, and his interactive work for Walt Disney World has been experienced by over one billion visitors. He has also published over forty articles and a recent book on American popular culture. Ken believes every brand touch point is an opportunity to enhance your brand, and that all media is social in that it fosters dialog with customers and prospects. You can follow Ken on twitter @thebrandwhisper.

 

Matt Waite

"Perspectives on Social Media"

Matt Waite

Principal developer of the Pulitzer Prize winning PolitiFact and Professor of Practice at UNL’s College of Journalism and Mass Communications

Matt Waite is a professor of practice at the College of Journalism and Mass Communication, teaching reporting, data visualization, programming and digital product development. He founded the nation's first Drone Journalism Lab in November 2011 to study the use of unmanned aerial vehicles for reporting. He is also a graduate of the college, earning his Bachelor of Journalism in 1997.

Think Tank 2012

Registration for Think Tank 2012 is now closed. If you are requesting special consideration please contact Mitzi Lentz.

8:00 a.m. to 3:00 p.m.
Champions Club
University of Nebraska-Lincoln

Parking:
Public parking available in Stadium Drive Parking Garage

Lunch will be provided to attendees

Free event t-shirt with registration