Think Tank 2011 Presenters

Rwitti Roy

Rwitti Roy

Senior Director - Brand and Advertising | Purdue University

Keynote Speaker
As senior director of brand and advertising, Rwitti Roy is responsible for developing the brand blueprint for Purdue University, while ensuring that all advertising and brand strategy aligns with the strategic plan.

Born and raised in Calcutta, India, her experience includes work in both the fast-paced world of advertising (with such agencies as JWT and Bates) and the challenging world of U.S. higher education. While at Purdue, she has done groundbreaking work to build the brand rubric of the Purdue College of Engineering and the Purdue University brand. Her innate ability to reinvent brands has many a time resulted in redefining markets.

Rwitti draws inspiration from her love of cultures. Her enthusiasm feeds a curiosity about the world around her and stimulates her professional activity.



Heather Swain

Heather Swain

Interim Vice President of University Relations | Michigan State University

Branding Case Study
Heather has 15 years of experience in higher education marketing and communications-including branding, marketing, and media communications-at Michigan State University, Ball State University, and Indiana University. During that time, she has led two major rebranding projects; conducted nearly 100 focus groups with higher education target audiences; overseen numerous quantitative research projects; and served for six years as primary university spokesperson with responsibility for issues management.



Sree Sreenivasan

Sree Sreenivasan

Dean of Student Affairs | Columbia University, Graduate School of Journalism

Social Media

  • Dean of Student Affairs & digital media professor, Columbia Journalism School
  • Contributing editor, DNAinfo.com, a hyperlocal Manhattan news site he helped launch in 2009 (one of BusinessInsider's top 6 news startups of 2010)
  • Technology expert & skeptic
  • Commentator on tech and media issues
  • One of Poynter's 35 most influential people in social media; one of AdAge's 25 media people to follow on Twitter; one of SPJ's top 25 journalists to follow on Twitter; and one of 22 professors named to the "Top 100 Twitterers in Academia" by OnlineSchools.org, and a judge for the Shorty Awards
  • Co-founder, SAJA, South Asian Journalists Association; founding administrator, Online Journalism Awards
  • Personal site: Sree.net


Chris Ervin

Chris Ervin

Creative Director | Velocityape

Making a Visual Impact
Chris started his career the prominent hollywood post facility 525 Post Productions in 1996. He later left 525 to start his own creative studio VelocityApe FX, and by early 2000 had worked as a graphic artist and creative consultant on projects involving Interscope Records, The FX Network, Nickelodeon, and various independent film companies. From 2001 to present, Chris has concentrated on producing content for film, broadcast, web, and live entertainment.

More recent visual effects work for film include: The Last Three Days, Detroit 187, Meet the Browns, Punisher War Zone, and Breaking In. Recent broadcast projects include: The NBA finals, Jason Aldean, ZZTop, Janes Addiction, The Eagles, and the Stone Temple Pilots.

Currently much of his energy and focus has been on creative direction and the production of live content for rear screen projections, touch screen technology, and holographic imagery. To date he has worked on over 60 feature films, and hundreds of television and promotional marketing campaigns.



Clint Runge

Clint! Runge

Co-founder and Creative Director | Archrival

Social Stories
Clint! Runge is co-founder and Creative Director of Archrival, a distinguished youth marketing agency that connects brands with young consumers. Clint! kicks the tires and lights the fires for clients such as Red Bull, State Farm, Shaun White, Pabst Brewing, HP, Contiki, ESPN and a host of athlete and entertainment brands. A pop-culture connoisseur, his work blends trends with tactics to create playful experiences and meaningful relationships between brand and consumer.

While he's the kind of guy who like 7-11 Slurpees and Velcro shoes, his saving grace is that he does great creative. He's won as many awards as he's had all-nighters with numerous national awards like Art Directors Club, FWA, Young Guns, AIGA, ADDYs and the One Show. His work has been featured in publications like Communication Arts, HOW, Print, Graphis, STEP and the One Show Book, as well as several industry books on creative. Most frightening of all, Runge teaches at the University of Nebraska-Lincoln in the advertising college.

He is also a frequent competitor in Rock Paper Scissors tournaments and welcomes your challenge.



Andy Williams

Andy Williams

Director, Corporate Communications | Blue Cross and Blue Shield of Nebraska

A Healthier Nebraska - Blue Cross and Blue Shield
Blue Cross and Blue Shield of Nebraska is moving beyond only paying medical bills for its customers toward the cause of a healthier state. Walk@Lunch Day, a community bike share program and the LiveWellNebraska.com Tour are some of BCBSNE's 2011 initiatives designed to educate and engage Nebraskans in healthy living.

As the Director of Corporate Communications for the state's largest health insurance company, Andy helps market the company's products, services and causes across the state with an innovative team of PR/media, Advertising, Digital Marketing and Graphic Design professionals. With a career that spans working media (sportswriter), the non-profit and corporate worlds, communication and leadership have been common threads through Andy's 25-year career.

Think Tank 2011

June 2nd, 2011
8:00 a.m. to 4:00 p.m.
North Star High School
5801 N. 33rd St. (click to view map)
Lincoln, NE 68521

Use west entrance into the school
No food or drink allowed in the auditorium at NSHS